Keywords

Keywords Missions

15 real, step-by-step missions. The exact words people type when they look for what you sell. Find them, give each one a page that answers it well, and watch which ones you are winning.

Foundation

See the searches you already show up for
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Do keyword research and build a target keyword map
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Give every important page one main search phrase
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See what your search competitors cover that you don't
Run a competitor content gap analysis
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Build

Optimize your top 5 existing pages for their target keyword
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Write page titles and descriptions people want to click
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Write one page for each service, and for each area you really serve
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Answer the specific questions people type into Google
Add an FAQ section targeting long-tail questions
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Signal

Improve the pages that almost reach page one of Google
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Stop your own pages competing for the same search
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Authority

Answer every common question around your main topic
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Match what Google shows for your main searches
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Amplification

Track keyword rankings monthly and adjust based on movement
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Each month, add the new searches you started showing up for
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Improve, merge or retire pages nobody searches for
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