Write one page for each service, and for each area you really serve

Create a real page for each service you offer, and for each town or area you genuinely serve, so someone searching for exactly that finds a page about exactly that.

A searcher who types a specific service, or a service plus their town, wants a specific answer. One general page can’t match every search; focused pages can.

How to do it

1. 1
   List services and areas

   Only services you actually offer and places you actually work.
2. 2
   Write each page to be genuinely different

   Specific details, photos of work done there, prices or factors that apply, local rules, a few real questions answered. Not the same text with the town name swapped.
3. 3
   Link them together

   Link each service page from your homepage and menu, and area pages from a “Where we work” page.
4. 4
   Give each page its own phrase

   Add them to your one-phrase-per-page list.