Do keyword research and build a target keyword map

3-5 hrImpact: criticalEffort: medium

A keyword map assigns each real target keyword to exactly one specific page on your site, built from actual keyword research rather than guessing — the foundational document that everything else in your content strategy references back to.

Without this, content gets created reactively and pages end up competing with each other for the same keyword, or worse, no page on your site targets a keyword real customers are actually searching for.

How to do it

1

Research real search terms for your business

Use a keyword tool to find actual search volume and variations for your core services, not just terms you assume people use.
2

Group related keywords together

Several similar terms usually belong to the same page rather than each needing its own.
3

Assign one keyword group per page

Map each group to an existing page, or note that a new page needs to be created for it.
4

Flag genuine gaps

Keywords with real search volume that no current page targets are your content priority list.

Common mistakes

Two pages both trying to rank for the same keyword compete with each other instead of helping — the map should assign each keyword to exactly one clear page.

How you will know it is done

A documented keyword map exists assigning every core keyword to one specific page, with gaps clearly identified.

Tools that help

Google Keyword Planner ↗

Free real search volume data directly from Google.

Track this in your hive

Mark it complete once you have genuinely done it — H.I.V.E. tracks your full strategy progress in one place.

Open this mission in H.I.V.E. →