Run a competitor content gap analysis

2-4 hrImpact: highEffort: medium

A content gap analysis compares what your top competitors rank for against what you currently have, surfacing the specific topics and keywords they're capturing that you have no page addressing at all.

This turns competitive research into a concrete action list — instead of guessing what to write about next, you have direct evidence of real search demand your competitors are already capturing.

How to do it

1

Identify your real top 3-5 competitors

Ones genuinely ranking well for terms relevant to your business, not just well-known brands.
2

Find what pages/keywords they rank for that you do not

A competitive research tool can show this directly, or manually search key terms and note who shows up that you do not.
3

Prioritize by relevance and realistic opportunity

Not every gap is worth pursuing — focus on ones genuinely relevant to your actual business.
4

Turn the top gaps into a content plan

Feed directly into your content calendar as specific pieces to create.

Common mistakes

Chasing every competitor gap regardless of relevance produces unfocused content — prioritize gaps that align with what you actually want to be known for.

How you will know it is done

A documented list of real content gaps exists, prioritized by relevance, feeding into your content plan.

Tools that help

Ahrefs Content Gap ↗

Shows keywords competitors rank for that you do not.

Track this in your hive

Mark it complete once you have genuinely done it — H.I.V.E. tracks your full strategy progress in one place.

Open this mission in H.I.V.E. →