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Each month, add the new searches you started showing up for

30 minImpact: mediumEffort: low

Every month, look for new searches in Search Console where your site started to appear, and add the worthwhile ones to your keyword plan.

What people search for shifts with seasons, new products and new questions. Catching new searches early lets you build the page before competitors do.

How to do it

  1. 1
    Compare this month with last
    In Performance, use the date comparison (last 28 days vs previous period) and sort queries by impressions.
  2. 2
    Spot the new ones
    Queries with impressions now and none before.
  3. 3
    Decide for each
    Already well answered: nothing to do. Answered weakly: improve the page. Not answered: plan a section or a page.
  4. 4
    Update your one-phrase-per-page list
    Keep the plan current.

Common mistakes

How you will know it is done

This month’s new searches are reviewed, and your plan is updated.

Track this in your hive

Mark it complete once you have genuinely done it — H.I.V.E. tracks your full strategy progress in one place.

Open this mission in H.I.V.E. →