Answer every common question around your main topic

Collect the questions people ask about your main service and answer each one on your site, on the page where it belongs.

Covering a topic completely is how a site becomes the trusted source for it, for Google and for AI assistants. Each answer can also bring visitors from its own search.

How to do it

1. 1
   Gather the questions

   Google’s “People also ask” box, related searches at the bottom of results, your emails, quote calls and reviews.
2. 2
   Group them by page

   Questions about cost go on the pricing or service page; questions about the process go on a how-it-works page.
3. 3
   Answer them plainly

   Lead with the direct answer, then the detail. Use the question as a heading.
4. 4
   Keep adding

   Add new questions as customers ask them.