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Improve the pages that almost reach page one of Google

2 hrImpact: criticalEffort: medium

Find searches where your page sits just off or at the bottom of page one (average position 8 to 20) and improve those pages first.

Google already sees these pages as relevant. Moving from position 12 to position 5 can multiply visits, and it’s usually easier than ranking a brand-new page.

How to do it

  1. 1
    Filter for positions 8–20
    In Search Console Performance, add a Position filter or export and sort the Queries list.
  2. 2
    Match each search to its page
    Click a query, then the Pages tab to see which page ranks.
  3. 3
    Make that page the best answer
    Add what’s missing compared with the pages above you: fuller answers, clearer headings, photos, prices, a short FAQ. Put the phrase in the title and main heading naturally.
  4. 4
    Link to it from your other pages
    Add links from related pages on your site using words that describe it.

Common mistakes

How you will know it is done

Your nearly-there pages have been improved and linked, with before-and-after positions noted.

Related missions

See the searches you already show up forDo keyword research and build a target keyword mapGive every important page one main search phrase

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