Upload a virtual tour or 360° photos

Photos on your Google Business Profile are the images customers see in Maps and local results. Adding real, high-quality photos — and adding to them regularly — is the work here.

Google reports that profiles with photos get far more clicks, direction requests, and calls than those without, and fresh photos signal an active, real business. Photos are also the first thing a human judges you on — a profile with great images beats a bare one before a word is read.

How to do it

1. 1
   This is your a virtual tour or 360° photos.

   A 360° tour makes your profile stand out and builds strong trust.
2. 2
   Use real, high-quality images

   Shoot actual photos of your work, team, location, and results — not stock images. Good lighting, in focus, landscape orientation. Authentic beats polished-but-generic.
3. 3
   Cover the categories Google offers

   Add a logo, a cover photo, exterior, interior, team, and 'at work' shots. The more complete the set, the more complete (and higher-ranking) your profile.
4. 4
   Upload through your profile

   In the Business Profile (Photos section), upload your set. You can do this from your phone right after a job.
5. 5
   Keep adding over time

   Don't dump them once and stop. A few fresh photos a month signals an active business and keeps your profile climbing.
6. 6
   What matters most on THIS platform

   If you have a storefront or showroom, add a 360°/virtual tour (a Google-trusted photographer or a 360 camera can create it). It's rare among small businesses, so it makes your listing stand out and signals legitimacy.