Add messaging/call features to profile

10 minutes. Impact: medium Effort: low

Adding the call and messaging features to your Business Profile so customers can phone or text you directly from Google, without leaving the listing.

Every extra step between 'interested' and 'in touch' loses customers. A tap-to-call button and direct messaging capture people at the exact moment of intent — turning a Maps view into a real lead instead of a missed one.

How to do it

1

Confirm your phone number is correct

In your profile, make sure the displayed phone is your best contact line — it becomes the tap-to-call button on mobile.
2

Turn on messaging

In the Business Profile, enable the 'Messages' / chat feature so customers can text you from your listing. You reply from the Google app or Business Profile manager.
3

Set expectations for response time

Messaging shows your typical reply time. Only keep it on if you can respond reasonably fast — a slow reply is worse than no chat.
4

Test both

From your phone, view your listing and try the call button and a test message to confirm they reach you.

Common mistakes

Enabling messaging then never checking it — slow replies frustrate customers and hurt you.
A wrong or outdated phone number on the call button.
Not testing, so you don't notice messages aren't reaching you.
Treating chat as set-and-forget instead of a real lead channel.

How you'll know it's done

Customers can tap to call and message you directly from your profile, and both reach you reliably.

Tools that help

Google Business Profile ↗

Enable call and messaging features.

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