Build NAP consistency across all web properties

NAP = Name, Address, Phone. NAP consistency means these appear identically everywhere your business is listed — your site, Google, Yelp, directories, socials. Same spelling, same format, everywhere.

Google cross-checks your NAP across the web to trust that your business is real and where you say it is. Inconsistencies ('St.' vs 'Street', an old phone number) erode that trust and directly weaken local rankings. It's quiet, unglamorous, and one of the strongest local signals.

How to do it

1. 1
   Write your canonical NAP exactly

   Decide the one official format: exact name, exact address format, exact phone format. This is the source of truth everything else must match.
2. 2
   Audit where you're listed

   Search your business name and phone number in Google to find every listing. Note any with wrong, old, or differently-formatted info.
3. 3
   Fix the big ones first

   Correct your website, Google Business Profile, Yelp, Facebook, and major directories so they all match your canonical NAP exactly.
4. 4
   Use a checker to catch the rest

   Free citation-checkers scan dozens of directories at once and flag mismatches.