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Add product or service attributes (e.g. "wheelchair accessible")

10 minutes. Impact: medium Effort: low

Attributes are the specific tags on your profile — 'wheelchair accessible', 'free Wi-Fi', 'women-owned', 'offers free estimates'. You set the ones that truly apply to you.

Attributes both inform customers and feed Google's filters — people increasingly search or filter by them, and accurate attributes get you into those results. They're a quick win most businesses ignore.

How to do it

1

Open the attributes section

In your profile editor, find 'Attributes' (sometimes under 'From the business' or 'More'). The available list depends on your category.
2

Check every attribute that genuinely applies

Accessibility, amenities, service options, identity attributes ('veteran-owned', 'women-owned') — turn on the true ones. They show on your listing and in Google's filters.
3

Highlight the ones customers care about

For a service business, 'offers free estimates', 'online appointments', and accessibility tend to matter most. Make sure those are set if true.
4

Revisit when things change

If you add a service option or amenity later, update attributes so they stay accurate.

Common mistakes

Claiming attributes that aren't true — it misleads customers and erodes trust.
Skipping the section because it feels minor — it powers real search filters.
Missing identity attributes (women-/veteran-owned) that customers actively seek out.
Not updating after your offerings change.

How you'll know it's done

Every attribute that genuinely applies to you is set, including the ones your customers filter and search for.

Tools that help

Google Business Profile ↗

Set your business attributes.

Track this in your hive

H.I.V.E. turns this into a real mission — tracked, checked off, part of your site's overall visibility score.

Run this mission in H.I.V.E. →