Claim branded handles on X, Instagram, and TikTok

Claiming branded handles on X, Instagram, and TikTok, ideally your exact business name consistently across all three, secures your identity before anyone else can claim it and establishes your presence on the platforms with the broadest current reach.

An unclaimed handle is a real, low-cost vulnerability — someone else claiming your exact name creates a genuinely difficult problem to fix later.

How to do it

1. 1
   Choose one consistent handle to use everywhere

   Your exact business name if available, or a close, consistent variant across all platforms.
2. 2
   Claim it on all three platforms immediately

   Even before you plan to actively post.
3. 3
   Add basic profile information to each

   A logo and link back to your site, even as a placeholder.