Define your content pillars for social (3 topics max)

Defining a maximum of three content pillars for your social presence establishes genuine strategic focus before content creation begins, preventing the common pattern of unfocused, reactive posting that produces no coherent sense of what an account is actually about — a real constraint on scope, deliberately chosen rather than arbitrarily applied, that meaningfully improves how recognizable and coherent your social presence becomes over time.

The discipline of genuinely limiting scope to three pillars, resisting the temptation to expand coverage to feel more comprehensive, reflects a real strategic tradeoff worth understanding — an account posting about many loosely related topics rarely builds the kind of clear, recognizable identity that an account with genuine, sustained focus on a few core themes develops, since followers benefit from being able to predict and anticipate what kind of content they'll consistently encounter.

The selection of which three topics genuinely warrant pillar status should reflect real, sustainable expertise and interest — pillars chosen because they seem strategically appealing but that you can't actually sustain with genuine, ongoing content over time produce weaker results than pillars genuinely aligned with what you can authentically and consistently create content about.

Once established, these pillars function as a practical filter for evaluating potential content ideas going forward — a specific content idea's fit against your defined pillars provides a genuine decision framework for what to create, replacing the less disciplined approach of posting whatever feels timely or interesting in the moment without reference to any consistent strategic focus.