Define your content pillars for social (3 topics max)

Defining your content pillars for social — a maximum of 3 core topics — gives your social content real direction instead of posting whatever comes to mind with no consistent theme.

A focused set of pillars builds a recognizable, coherent presence, while unfocused posting across too many topics dilutes what you become known for.

How to do it

1. 1
   Identify your genuine 3 core topics

   What you actually want to be known for, matching your real expertise.
2. 2
   Resist the urge to add more

   Focus is the point — 3 maximum, not a starting point to expand from immediately.
3. 3
   Document these as your real reference

   Something to actually check future content ideas against.