Run a Google Business Profile performance review

30 minutes. Impact: medium Effort: low

Running a performance review of your Business Profile using the built-in Insights/Performance data — seeing how people find and act on your listing, then adjusting.

Your profile tells you exactly what's working: which searches surface you, how many call, request directions, or visit your site. Reviewing it turns guesswork into decisions. Most owners never look; the ones who do pull ahead.

How to do it

1

Open the Performance/Insights section

In the Business Profile manager, find 'Performance' — calls, messages, direction requests, website clicks, and the searches that surfaced you.
2

Read the search terms

The actual queries people used to find you reveal exactly what brings people to you — use that language in your description, posts, and categories.
3

Spot what drives action

Compare calls vs. clicks vs. directions. High views but low actions means photos, reviews, or offer need work. If a term converts, lean in.
4

Make one or two concrete changes

Adjust something specific — add a category you're surfacing for, post about a high-intent service, improve weak photos — then re-check next month.

Common mistakes

Looking at vanity views instead of actions (calls, directions, clicks).
Reviewing once and never acting on it.
Ignoring the search-terms data, which is valuable signal.
Changing everything at once so you can't tell what worked.

How you'll know it's done

You've reviewed your performance data, identified what drives real actions, and made specific improvements based on it.

Tools that help

Google Business Profile ↗

View Performance/Insights data.

Track this in your hive

H.I.V.E. turns this into a real mission — tracked, checked off, part of your site's overall visibility score.

Run this mission in H.I.V.E. →