Post a weekly update with keywords

Google Business posts are short updates — offers, news, events, tips — that appear right on your profile in Maps and search. Posting regularly is the work here.

Posts keep your profile active (a freshness signal Google notices), occupy more space in your listing, and put offers in front of people at the moment they're deciding. A profile that posts weekly looks alive and engaged; a silent one looks neglected.

How to do it

1. 1
   This is your a weekly update post on your topic.

   Weekly posts keep the profile active and reinforce your topic.
2. 2
   Pick something worth saying

   An offer, a finished project, a seasonal tip, an FAQ answer, or an event. It doesn't need to be big — just real and useful to a potential customer.
3. 3
   Write it short with one clear point

   A sentence or two, a good photo, and one call to action ('Call for a free estimate'). Work in your service and location naturally.
4. 4
   Post it from your profile

   In the Business Profile, use the 'Add update' / posts section. Add the photo and a button if relevant.
5. 5
   Keep a simple cadence

   Aim for one post a week. Batch a few ideas at once so you're never scrambling. Consistency matters more than perfection.
6. 6
   What matters most on THIS platform

   Build a once-a-week habit: a quick photo and a couple of sentences that naturally include your service and town. Over weeks this compounds into a consistently active profile that Google and customers both reward.