Write a powerful keyword-optimized headline

A powerful, keyword-optimized headline — beyond just your job title — is prime real estate LinkedIn shows everywhere your name appears, genuinely worth crafting carefully rather than defaulting to a generic title.

Your headline appears in search results, comments, and connection requests — it is one of the most visible pieces of your entire profile.

How to do it

1. 1
   Go beyond your job title

   What you genuinely do and for whom, with real specificity.
2. 2
   Include real, relevant keywords

   Terms people would genuinely search for when looking for someone like you.
3. 3
   Keep it clear and compelling

   Specific and genuine, not keyword-stuffed or vague.