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Create and optimize LinkedIn company page

2-3 hrImpact: criticalEffort: medium

Creating and optimizing your LinkedIn company page establishes your business's own formal presence, distinct from and complementary to your personal profile.

A company page is both a real citation source and a genuine hub for company-level content and updates that a personal profile cannot fully serve.

How to do it

  1. 1
    Create the company page with complete information
    Logo, banner, description, industry, size, location.
  2. 2
    Write a genuine, specific company description
    What you actually do, not generic corporate language.
  3. 3
    Link your personal profile as an employee
    Connecting your personal presence to the official company page.

Common mistakes

How you will know it is done

A complete, professional LinkedIn company page exists.

Related missions

Create or optimize your personal LinkedIn profile to 100%Connect with 50 relevant professionalsWrite a powerful keyword-optimized headline

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