Publish your first LinkedIn article (long-form)

Publishing your first LinkedIn article — genuine long-form content natively on the platform — establishes a real, substantial piece of thought leadership distinct from short-form posts.

LinkedIn articles carry their own visibility and searchability distinct from the feed, and native long-form content demonstrates real depth of expertise.

How to do it

1. 1
   Choose a topic where you have real, genuine expertise

   Something substantial enough to warrant long-form treatment.
2. 2
   Write with genuine depth

   Real insight, not padded to hit a length target.
3. 3
   Publish natively on LinkedIn

   Not just a link to an external blog post.