Create 2 deep decision-stage pages

Creating a page for SEO means building a focused page that targets one clear search intent and answers it better than the pages currently ranking. Not just 'add a page' — 'own a specific search,' structured so humans and Google instantly get what it's for.

Every well-built page is a new doorway from search — another query you can rank for, another customer entry point. Pages built around clear intent with real depth are what rank; thin, unfocused pages rank for nothing and dilute your site.

How to do it

1. 1
   This is your deep decision-stage pages.

   Decision-stage pages target searchers about to choose — the most valuable traffic.
2. 2
   Define the ONE search intent this page serves

   Pick the single primary topic/question this page answers (e.g. 'cedar fence cost' or 'fence repair vs replacement'). One page, one core intent. If you're trying to cover two intents, that's two pages.
3. 3
   Study who's ranking now — then beat them on depth

   Google your topic. Look at the top 3 results. Your page should answer the question more thoroughly, more clearly, or more usefully than those. Note what they cover (to match) and what they miss (to win).
4. 4
   Structure for skimming and for Google

   One clear H1 describing what the page is about. Logical H2/H3 subheadings (which also help you rank for related queries). Short paragraphs, bullets where useful, and the answer to the main question high on the page — don't bury it.
5. 5
   Write for the human, optimize second

   Cover the topic genuinely and completely. Then make sure the primary topic appears in the H1, the first paragraph, and naturally throughout — never stuffed. Add internal links to and from related pages.
6. 6
   Finish with a clear next step

   Every page needs a purpose beyond ranking: a call to action (contact, quote, buy, read-next). A page that ranks but doesn't convert is only half the job.
7. 7
   What matters most on THIS platform

   These go DEEP on the questions someone has right before buying: objections, comparisons, guarantees, what-to-expect. Long, thorough, and reassuring. This is where authority-stage content converts browsers into buyers.