Get brand mentioned in 2 external sources

Backlinks are links from other sites to yours; brand mentions are references to your business elsewhere (linked or not). Together they're the web's votes of confidence — signals that others consider you credible. Earning them legitimately is hard but powerful.

Backlinks remain one of Google's strongest ranking factors — a few from relevant, trusted sites can move competitive terms. Mentions build your entity authority and feed AI engines. But bought or spammy links trigger penalties; the only durable path is earning them.

How to do it

1. 1
   This is your getting 2 external brand mentions.

   Brand mentions build entity authority even when unlinked, and feed AI engines.
2. 2
   Start with the links you can simply ask for

   The easiest legitimate links: directories, suppliers/partners/associations you work with, and any organization you're a member of. Ask them to add you to their partner/member page. These are low-effort and real.
3. 3
   Create something genuinely worth linking to

   The sustainable engine: a free tool, a useful guide, original data, a calculator. People link to resources that help their own readers. This earns links passively, forever.
4. 4
   Pursue unlinked mentions and PR

   Find places that mention your business without linking (Google your brand name) and politely ask for the link. For bigger reach, pitch journalists/bloggers a genuine story angle (HARO / Connectively, local press).
5. 5
   Never buy links or use schemes

   Bought links, link farms, and PBNs are the fastest route to a Google penalty that can erase your rankings. If a service offers '500 backlinks for $50', run. Earned beats bought, every time.
6. 6
   What matters most on THIS platform

   Get your business name out where your audience and Google will see it: a local news feature, a podcast guest spot, an industry roundup, a partner's case study. Linked is better, but even unlinked mentions strengthen your brand entity in Google's eyes.