Set up your blog on your main domain

Setting up your blog on your main domain (yoursite.com/blog, not a separate subdomain or third-party platform) keeps all the authority your content earns concentrated on the one domain you actually care about ranking.

Content published on a separate subdomain or a third-party platform like Medium builds authority for that platform, not fully for you — hosting on your main domain means every backlink and ranking signal accrues directly to your own site.

How to do it

1. 1
   Set up the blog as a real path on your main domain

   yoursite.com/blog, not blog.yoursite.com or a third-party platform.
2. 2
   Confirm it inherits your site's design and navigation

   Should feel like a genuine part of your site, not a bolted-on separate system.
3. 3
   Verify it is crawlable and indexed

   Confirm no accidental noindex or robots.txt block on the new section.