Set up RSS feed and submit to feed aggregators

RSS remains a genuinely functional distribution mechanism despite receiving far less attention than social media or email in most modern content strategy discussions, and the reason it retains real value is structural: an RSS feed provides an automated, standardized way for subscribers and third-party services to receive new content the moment it publishes, without depending on any single platform's algorithm deciding whether to actually show that content to anyone.

Feed aggregators specifically extend this distribution beyond direct subscribers into curated collections that reach audiences actively browsing for content in a specific niche or industry — being included in a well-trafficked, relevant aggregator provides ongoing, largely passive distribution that continues working for every future piece of content published, once the initial submission and inclusion is secured, rather than requiring repeated active promotion for each new piece.

The technical setup itself is usually minimal for most modern content management systems, which typically generate a valid feed automatically at a standard path — the actual work in this mission is less about creating the feed from scratch and more about confirming it exists, validates correctly, and is genuinely discoverable, then actively identifying and submitting to the aggregators that are genuinely relevant to your specific industry or niche rather than generic ones with limited relevant audience overlap.

The passive, ongoing nature of this distribution channel is exactly what makes the upfront setup effort worthwhile relative to its modest scope — unlike a single social media post that has a brief window of visibility before disappearing into a feed, a working RSS submission continues surfacing every new piece of content to subscribers and aggregator audiences indefinitely, with no additional ongoing effort required once correctly configured.