Make one resource other websites will want to point to

Create one genuinely useful page that people in your industry or area would naturally point to: a local permit guide, a real cost guide, a material comparison, a checklist or a simple calculator.

Writers, associations and other businesses link to resources that help their readers. One page that is the best of its kind can attract links for years without any outreach.

How to do it

1. 1
   Pick a question people keep asking

   Use your customers’ most common questions, or what you explain on every quote. Choose one where good, specific answers are hard to find.
2. 2
   Make it the most useful version on the internet

   Real numbers, local rules, photos, a table or a calculator. Say where facts come from and date it.
3. 3
   Publish it on your own site and link it from related pages

   Give it a clear address and link to it from your service pages.
4. 4
   Tell the people who would use it

   Associations, local news, suppliers, community groups and pages that already list similar resources. Keep each note short and specific.