Create a clear About/Who We Are page

A clear About/Who We Are page states plainly and specifically what your business does, who it serves, and what makes it distinct — the kind of unambiguous, factual content AI systems can confidently extract and repeat.

AI systems favor clear, factual, unambiguous content when forming an answer — a vague or purely promotional About page gives them little solid material to work with.

How to do it

1. 1
   State clearly and directly what you do

   A specific sentence an AI system could lift almost verbatim, not vague marketing language.
2. 2
   Include concrete facts

   Founding date, location, team size, specific services — factual anchors, not just tone.
3. 3
   Avoid ambiguity

   If a stranger could not understand exactly what you do from this page alone, it needs to be more specific.