Audit: Search your brand in ChatGPT and Perplexity

This is a direct audit — actually asking ChatGPT and Perplexity what they know about your brand, right now, in your own words, to see exactly how (or whether) these systems currently represent you.

You cannot fix what you have not measured — before doing any AI-visibility work, you need a real baseline of what these systems currently say, so you can tell later whether your efforts actually moved the needle.

How to do it

1. 1
   Ask ChatGPT directly about your business

   What is [business name], what does it do, where is it located — note exactly what comes back.
2. 2
   Ask Perplexity the same questions

   Perplexity cites live sources, so also note which sites it pulled from.
3. 3
   Document the gaps and inaccuracies

   Wrong details, missing information, or confusion with a similarly-named business.
4. 4
   Save this as your baseline

   Re-run the same questions after completing other AI-visibility missions to measure real change.