Publish a statistics page with data relevant to your industry

A statistics page with data relevant to your industry aggregates useful numbers in one place — genuinely valuable as a reference other content creators, journalists, and researchers in your space will link to when they need a credible source for a specific statistic.

Statistics pages are among the most consistently linked content types that exist, because anyone writing about your industry eventually needs to cite a real number, and you become the convenient, credible source for it.

How to do it

1. 1
   Gather genuinely useful, well-sourced statistics

   Either your own original data, or carefully compiled and properly attributed data from credible external sources.
2. 2
   Organize by topic for easy reference

   Someone should be able to quickly find the specific number they need.
3. 3
   Cite every source clearly

   Both for credibility and because unattributed statistics are much less trustworthy and less likely to be cited themselves.
4. 4
   Update regularly

   Stats pages have a real shelf life — a periodic refresh keeps this genuinely current and valuable rather than visibly outdated.