Create a resource page linking to the best tools in your niche

A resource page linking to the best tools in your niche — including tools you don't sell or profit from — positions you as a genuine authority curating value for your audience rather than only ever promoting yourself, which paradoxically builds more trust and often earns more organic links back.

This kind of genuinely helpful, non-self-serving content is exactly what earns natural backlinks from other sites in your space, and signals real expertise since you have to actually know the landscape to curate it well.

How to do it

1. 1
   Genuinely curate, don't just list your own affiliates

   Include real competitor tools or resources if they're genuinely useful — this is what makes the page credible rather than another sales page.
2. 2
   Add real context for each entry

   Why it's useful, who it's for, what makes it stand out — not just a link and a name.
3. 3
   Organize by category or use case

   Makes the page genuinely useful as a reference, not just a list.
4. 4
   Keep it current

   Tools and resources change — a stale resource page with dead links or outdated recommendations undermines the trust it's meant to build.