Get featured in a local media outlet or industry publication

Getting featured in a local media outlet or industry publication is a genuine, third-party validated piece of coverage distinct from a self-published post, and represents the same category of prestige signal as the earlier press mention mission, focused specifically on the local or industry angle.

Local and trade press carry real credibility within their specific audience, often the exact audience most relevant to your actual customers, and typically come with a genuine backlink from a reputable local domain.

How to do it

1. 1
   Identify the real local or trade outlets relevant to you

   Local business journals, community papers, or trade publications specific to your industry.
2. 2
   Develop a genuinely relevant local or industry angle

   A community connection, a local milestone, or industry-specific expertise these particular outlets would find genuinely newsworthy.
3. 3
   Pitch directly to the right reporter or editor

   A targeted, specific pitch performs far better than a generic press release.
4. 4
   Follow up appropriately

   A single respectful follow-up after a reasonable period is normal and appropriate.