Post a weekly update to your Google Business Profile

Posting a weekly update to your Google Business Profile keeps your listing visibly active, giving Google fresh signals that the business is genuinely operating and giving visitors a reason to check back, similar to how a social media feed shows ongoing activity.

An active, regularly updated Business Profile performs better in local search than a static one that has not been touched since it was first set up, and posts are a real, direct channel to people already looking at your listing.

How to do it

1. 1
   Establish a genuinely sustainable weekly cadence

   Something you can realistically keep up long term, not an ambitious plan that lapses after a month.
2. 2
   Post genuinely useful, specific content

   A real offer, a recent project, a relevant update, not filler content posted purely to hit the cadence.
3. 3
   Include a photo where possible

   Visual posts typically perform better and look more genuine than text-only updates.
4. 4
   Track what resonates

   Google Business Profile shows basic engagement stats, useful for refining what kind of posts are actually worth the weekly effort.