Create a real About page

A real About page tells visitors, journalists, and search engines who you actually are — your story, your team, your credentials — beyond just what you sell; it's one of the most-visited pages on any site and a foundational trust signal that's often left thin or generic.

This page does double duty as a trust builder for visitors and as genuine entity content search engines use to understand who's behind the site — a thin or missing About page is a real, common gap even on otherwise solid sites.

How to do it

1. 1
   Write your actual story, not generic corporate language

   Why you started, what problem you solve, what makes your approach different — specific and real beats polished and generic.
2. 2
   Include real credentials and history

   Years in business, relevant experience, certifications, notable clients or projects — concrete facts, not vague claims.
3. 3
   Add real photos

   You and/or your team, not exclusively stock photography — this is one of the biggest trust signals on the page.
4. 4
   Link to supporting proof

   Press mentions, case studies, or your founder origin story page if you have one.