Create a Contact page with your real address and phone

A Contact page with your real address and phone number is both a basic trust signal for visitors and a concrete NAP (name/address/phone) data point search engines use to verify your business is a real, locatable entity — a missing or PO-box-only contact page is a red flag both to humans and algorithms.

This is foundational — everything else (Knowledge Panel, local rankings, citation consistency) depends on having a real, verifiable, consistent address and phone number published somewhere authoritative, and your own site is the most authoritative place for it.

How to do it

1. 1
   Publish your real business address

   A physical address, even if it's not a customer-facing storefront — a PO box alone is a weaker signal for most business types.
2. 2
   Include a real, working phone number

   One that's actually answered — a dead number contradicts the trust signal you're trying to build.
3. 3
   Match this exactly to your Google Business Profile and other listings

   Even small formatting differences (Suite 100 vs Ste. 100) can weaken consistency signals — see the NAP consistency mission.
4. 4
   Add a contact form as a supplement, not a replacement

   Direct contact info builds more trust than a form-only page.