Add a last-updated date to your most important pages

Adding a visible last-updated date to your most important pages signals to both visitors and search engines that the content is actively maintained and current, rather than a page that could be several years stale with no way to tell at a glance.

Freshness is a real trust signal, especially for content where accuracy matters, and a visible date also creates accountability that naturally encourages you to actually revisit and update the page periodically.

How to do it

1. 1
   Identify your genuinely important, evergreen pages

   Cornerstone content, key service pages, anything where currency matters to the reader.
2. 2
   Add a visible last-updated date

   Near the top of the content, clearly visible, not buried in fine print.
3. 3
   Actually update the date only when you make a real update

   Changing the date without genuinely updating the content undermines the trust signal this is meant to build.
4. 4
   Build periodic review into your process

   A page with a visible date benefits from actually being revisited on some regular cadence, not just dated once and left.