Fix broken internal links

A broken internal link — pointing to a page that's been deleted, moved, or was mistyped — wastes crawl budget, creates a dead end for visitors, and signals a lack of site maintenance that can subtly affect how Google judges overall site quality.

A broken internal link wastes crawl budget, breaks the user's path through your site, and signals neglect to both visitors and search engines.

How to fix it

1. 1
   Run a broken-link check across your site

   A crawler tool follows every internal link and reports which return a 404 or other error.
2. 2
   Fix or redirect each one

   Update the link to point to the correct current page, or if that content genuinely no longer exists, redirect to the closest relevant replacement.
3. 3
   Check for a pattern, not just individual instances

   A batch of broken links pointing to the same old URL structure usually means a bulk redirect rule would fix many at once, faster than individual link edits.