Add Schema.org structured data

1-3 hr Impact: high Effort: medium ✓ Scan-verified — no manual checkbox

Structured data (Schema.org markup, usually as JSON-LD) explicitly tells Google what type of content a page contains — a product, an article, a local business, a recipe — enabling rich results in search (star ratings, prices, FAQ dropdowns) that plain HTML alone can't unlock.

Structured data tells Google explicitly what your content is — a product, an article, a local business — rather than hoping it infers correctly. It's a direct path to rich results appearing in search.

How to fix it

1

Identify the right schema type for each page

Product, Article, LocalBusiness, FAQPage, and Organization are among the most common and valuable for typical sites.
2

Add JSON-LD markup

A <script type="application/ld+json"> block in the page head with structured properties matching your actual content.
3

Validate before publishing

Use Google's Rich Results Test to confirm the markup is both valid and eligible for rich results, not just syntactically correct.
4

Keep it accurate to visible page content

Schema data must genuinely match what a visitor actually sees on the page — mismatched or fabricated data can trigger a manual action.

Common mistakes

Structured data that doesn't match the actual visible content on the page (inflated ratings, fake availability) violates Google's guidelines and can result in a manual penalty — this needs to genuinely reflect the page, not just be technically well-formed.

How you'll know it's done

Relevant pages have valid, accurate structured data that passes Google's Rich Results Test.

Tools that help

Rich Results Test ↗

Google's own validator for structured data eligibility.

H.I.V.E. checks this automatically

Fix it, then re-scan — the check confirms itself. No manual checkbox, the scan is the truth.

Run this check in H.I.V.E. →