A favicon is the small icon shown in browser tabs, bookmarks, and browser history — a missing one looks unpolished and unfinished, a small but real trust signal, especially now that favicons also appear directly in Google's mobile search results next to your listing.
Google has shown favicons in mobile search results since 2019 — a missing one is a small, visible gap in how your site presents itself right in the search results page.
A favicon displays correctly in browser tabs across major browsers.
Fix it, then re-scan — the check confirms itself. No manual checkbox, the scan is the truth.
Run this check in H.I.V.E. →