Set up BIMI to display your logo in Gmail inboxes

1-2 hr, more if pursuing a Verified Mark Certificate Impact: high Effort: medium ✓ Manual completion

BIMI displays your verified brand logo directly next to your emails in supporting inboxes like Gmail, a visual trust signal for recipients, though it requires DMARC enforcement already in place as a genuine prerequisite.

A verified logo next to your email in the inbox is a real, visible trust and recognition signal that plain text sender names cannot match, but it only becomes available once your underlying authentication is solid.

How to do it

1

Confirm DMARC is already at enforcement

p=quarantine or p=reject, BIMI will not function with a policy still at p=none.
2

Prepare a compliant logo file

BIMI requires a specific SVG Tiny Portable/Secure format, most logo files need conversion.
3

Consider a Verified Mark Certificate

Required by some major providers, notably Gmail, for the logo to actually display, involves a paid verification process.
4

Publish the BIMI DNS record

Points to your prepared logo file, and VMC if you have one.

Common mistakes

This only makes sense once DMARC enforcement is genuinely solid, attempting it earlier is wasted effort since it will not display without that prerequisite.

How you will know it is done

A valid BIMI record is published and your logo displays correctly in supporting inbox providers.

Tools that help

BIMI Group ↗

Official spec and implementation guidance.

Track this in your hive

The Security Ring turns this into a real, permanent mission — mark it complete once you have genuinely done it.

Open this mission in H.I.V.E. →