Run a giveaway or contest with a genuine, relevant prize

A genuinely relevant giveaway or contest prize drives real engagement while specifically attracting participants genuinely interested in what you actually offer — the prize selection is the single factor that most determines whether this tactic attracts your genuine target audience or simply attracts prize-seekers with no real interest in your business beyond the immediate incentive.

The distinction between a genuinely relevant prize and a generic high-value one matters more than the prize's raw monetary value — a prize directly connected to your actual product or service attracts entrants genuinely interested in that specific category, while a generic, universally appealing prize like cash attracts a much broader but far less qualified pool of entrants with no particular connection to your actual business.

Platform-specific contest and giveaway rules deserve genuine, careful attention, since these vary meaningfully by platform and carry real compliance requirements — running a contest that violates a platform's specific rules risks real consequences ranging from reduced reach to account penalties, making genuine familiarity with the specific platform's current contest guidelines a necessary prerequisite before launching.

The genuine entry requirements you establish should reflect real, meaningful engagement rather than the absolute minimum possible friction — entry requirements that require genuine engagement, such as a real comment or share, produce more valuable resulting engagement and reach than entry requirements requiring essentially no genuine interaction with your actual content or brand.