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Pitch your best social content to 3 journalists or media accounts as a story angle

2-3 hrImpact: criticalEffort: high

Pitching your best social content to 3 journalists or media accounts as a story angle treats genuinely strong social content as a real press opportunity, not just a platform-native post.

Strong social content sometimes has real crossover potential as a news story, and pitching it directly is a realistic path to earned media coverage.

How to do it

  1. 1
    Identify your genuinely strongest, most newsworthy content
    Something with real story potential beyond typical social engagement.
  2. 2
    Identify 3 relevant journalists or media accounts
    Ones who would plausibly find this genuinely newsworthy.
  3. 3
    Pitch directly and specifically
    A real, tailored pitch, not a generic content share.

Common mistakes

How you will know it is done

Your best social content is pitched to 3 relevant journalists or media accounts.

Related missions

Design a branded challenge: create a unique hashtag, write the post, and tag 5 accounts to start itSet up a paid audience growth campaign targeting your exact customer demographicCreate a definitive "state of [your industry]" post with real data

Track this in your hive

Mark it complete once you have genuinely done it — H.I.V.E. tracks your full strategy progress in one place.

Open this mission in H.I.V.E. →