Publish one piece of original data or research

Publishing one piece of original data or research means producing something genuinely new — a survey, an analysis of your own real business data, or aggregated public data analyzed in a new way — rather than another summary of others' findings.

Original data is inherently more citable and shareable, since anyone writing about your topic eventually needs a source to cite, and you become that source.

How to do it

1. 1
   Identify a genuine data gap in your space

   A question people in your field want answered but no one has published solid data on.
2. 2
   Collect real data

   A survey, your own business data analyzed and anonymized appropriately, or public data analyzed in a genuinely new way.
3. 3
   Publish with transparent methodology

   How you collected and analyzed the data — this is what makes it credible and citable.
4. 4
   Make it easy for others to reference

   Clear charts, a summary of key findings, straightforward attribution guidance.