Publish 3 supporting cluster articles

Three supporting cluster articles are real, published pieces of content that each cover a specific subtopic of your pillar page in depth, linked back to it — turning your cluster plan from a document into actual live content.

A pillar page alone captures one page's worth of ranking opportunity — the supporting cluster articles are what let you rank for the many specific related searches your audience is actually making.

How to do it

1. 1
   Pick 3 real subtopics from your cluster plan

   Specific enough to write a genuinely useful, focused article about.
2. 2
   Write each with real depth on its specific subtopic

   Not a summary of the pillar page, genuine additional detail the pillar could not fully cover.
3. 3
   Link each to the pillar page

   Natural, contextual linking within the content.
4. 4
   Update the pillar to link to each new article

   The connection needs to work in both directions.