Audit your www vs non-www redirect and canonicalize properly

A thorough audit of your www versus non-www redirect configuration extends the basic canonicalization check discussed elsewhere into genuine, comprehensive verification — confirming this redirect works correctly and consistently across every possible entry point, not simply spot-checking the homepage alone.

This comprehensive verification matters because redirect configuration issues can sometimes affect specific page types or URL patterns differently than others, meaning a redirect that appears to work correctly when tested on your homepage might behave inconsistently on other page types, particularly on sites with more complex URL structures or multiple content management systems handling different site sections.

Genuine auditing also includes verifying this redirect correctly preserves the specific destination path — a properly configured redirect should send a visitor requesting www.yoursite.com/specific-page to yoursite.com/specific-page, maintaining their intended destination, rather than a poorly configured redirect that sends every request generically to just the homepage regardless of the originally requested path.

This thorough verification closes any gaps the more basic canonicalization check might miss on complex or larger sites, ensuring the SEO authority consolidation this redirect is meant to provide genuinely applies comprehensively across your entire site rather than only the specific pages initially tested during a more cursory check.