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Identify the 2 review platforms your specific industry trusts most

30 minutes of research. Impact: high Effort: low

Figuring out which two review platforms actually matter for YOUR specific industry — beyond the universal ones like Google. Every field has platforms its customers trust and check; this is about identifying yours so you focus your effort where it counts.

Reviews everywhere is thinner than reviews where your buyers actually look. A restaurant lives or dies on Google and Yelp; a SaaS on G2 and Capterra; a contractor on Google and Angi; a hotel on TripAdvisor. Spreading across sites nobody in your field checks wastes effort — nailing the two your customers trust concentrates your firepower where it converts.

The full picture

Identifying the two review platforms your specific industry most genuinely trusts addresses genuine variation in which platforms carry particular weight and credibility within different industries — while broad platforms like general review sites provide value across most businesses, certain industries have specific platforms carrying disproportionate trust and relevance.

This industry-specific research deserves genuine attention rather than assumption — actually understanding which platforms your specific target customers genuinely consult and trust when evaluating businesses in your particular field provides more accurate guidance than defaulting to whatever platforms seem most generally prominent regardless of your specific industry context.

Identifying these genuinely industry-trusted platforms allows more strategic prioritization of your review-generation and management effort — concentrating particular attention on these specifically influential platforms, beyond your broader five-platform foundational presence, ensures your effort concentrates where it provides the most genuine impact for your specific industry and audience.

This represents the kind of thoughtful, industry-specific strategic thinking that distinguishes genuinely effective review strategy from generic, undifferentiated effort applied uniformly regardless of your particular business context — this specific research investment pays dividends throughout your continued review strategy execution.

How to do it

1

Search how buyers in your industry actually decide

Google '[your industry] reviews' and 'best [your service] reviews site' and see what comes up. Notice which platforms rank and which ones real buyers reference when choosing.
2

See where your competitors have reviews

Look up a few competitors and note which review platforms they're active on and where they have the most reviews. That's a strong signal of where your shared customers look.
3

Pick your top 2 (beyond Google)

Google is a near-universal must, so identify the two industry-specific platforms that matter most on top of it. Those are where you'll concentrate your review-getting effort.
4

Confirm real buyer activity there

Check that the platforms actually have active, recent reviews in your category — a site with your industry but no recent activity isn't worth prioritizing.

Common mistakes

Assuming the biggest general sites are right for you when a niche platform is where your buyers actually are.
Spreading thin across many sites instead of dominating the two that matter.
Picking platforms by size rather than by where YOUR customers decide.
Ignoring what competitors' review presence is telling you.

How you'll know it's done

You've identified the two industry-specific review platforms your customers trust most (on top of Google), verified they're active in your category, and know where to focus.

Tools that help

Google — search your industry's review sites ↗

See which platforms rank and get referenced for your field.

Track this in your hive

H.I.V.E. turns this into a real mission — tracked, checked off, part of your site's overall visibility score.

Run this mission in H.I.V.E. →