Create a community-focused piece of content

A community-focused piece of content — genuinely about the community, not just your business — demonstrates real local investment and earns goodwill and shares from local audiences.

Content that serves the community rather than only promoting yourself builds trust and is more likely to be shared and referenced by other local sources.

How to do it

1. 1
   Identify a genuine community topic

   Something relevant and valuable to local residents beyond just your service.
2. 2
   Create genuinely useful content

   Real value for the community, with your business as a natural but secondary presence.
3. 3
   Share through local channels

   Community groups, local social media, local press if relevant.