Attributes are the specific tags on your profile — 'wheelchair accessible', 'free Wi-Fi', 'women-owned', 'offers free estimates'. You set the ones that truly apply to you.
Attributes both inform customers and feed Google's filters — people increasingly search or filter by them, and accurate attributes get you into those results. They're a quick win most businesses ignore.
Product and service attributes, such as accessibility features or other specific business characteristics, provide granular, specific information that helps your listing surface for increasingly specific, filtered searches — customers searching with particular requirements or preferences can find your business precisely because you've explicitly indicated relevant attributes.
This represents genuine value both for search visibility and for setting accurate expectations — a customer with specific accessibility needs, for instance, benefits directly from knowing this information before visiting, while your business benefits from appearing in searches specifically filtered for this relevant attribute.
The genuine accuracy this requires deserves honest, careful attention — only indicating attributes that genuinely, accurately apply to your actual business prevents the customer disappointment and trust erosion that would result from inaccurately claimed attributes not actually reflecting the real customer experience.
This granular detail work represents the kind of comprehensive thoroughness that distinguishes genuinely well-optimized profiles from more minimal, basic listings — systematically reviewing and completing every genuinely applicable attribute extracts additional value from this platform's full available functionality beyond the more commonly addressed basic information.
Every attribute that genuinely applies to you is set, including the ones your customers filter and search for.
H.I.V.E. turns this into a real mission — tracked, checked off, part of your site's overall visibility score.
Run this mission in H.I.V.E. →