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Submit to data aggregators (Acxiom, Neustar, Infogroup)

2-3 hrImpact: criticalEffort: medium

Submitting to data aggregators like Acxiom, Neustar, and Infogroup feeds your business data into the backend systems many other directories and services actually pull from, a high-leverage single submission point.

These aggregators distribute your data to numerous downstream directories automatically — getting these right has outsized effect on your overall citation accuracy.

How to do it

  1. 1
    Submit to each major aggregator
    Using your exact canonical NAP data.
  2. 2
    Understand the downstream effect
    These feed many other directories, so accuracy here has amplified impact.

Common mistakes

How you will know it is done

Your business is accurately submitted to the major data aggregators.

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