Create a permanent redirect from any old business addresses or phone numbers to current ones

Redirects from outdated business addresses or phone numbers to current ones address a specific, persistent problem that citation accuracy work alone cannot fully solve — some outdated business information inevitably persists in sources outside your direct control, whether old citations you've missed, third-party mentions, or simply cached information that hasn't yet updated, and redirects provide a technical mitigation for exactly this scenario.

The technical feasibility of this mitigation varies by what specifically needs redirecting — phone number forwarding is generally straightforward and universally available, ensuring anyone reaching an old number gets routed to your current one, while address-based redirection is more limited in what's technically achievable, since a physical address change doesn't have as direct a technical redirect mechanism as a phone number or URL does.

This mission is best understood as damage mitigation for legacy information you cannot fully control or correct, rather than a replacement for the genuine citation accuracy work pursued throughout the rest of this strategy — proactive, thorough citation correction remains the primary approach, with these redirects addressing the realistic gap of outdated information that persists despite that thorough correction effort.

Implementing whatever redirects are genuinely technically feasible for your specific situation closes a real gap in customer experience — someone encountering genuinely outdated contact information from an uncontrolled source still reaches your current, correct information through the redirect, converting what would otherwise be a lost or frustrated contact attempt into a successful connection.