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Create a review request email sequence

20–30 minutes to write and refine. Impact: critical Effort: medium

A specific, reusable channel for requesting reviews — so asking isn't a one-off scramble but a system that runs. Build the asset once, and it keeps bringing in reviews without you rethinking it each time.

The businesses that consistently earn reviews have made asking automatic. A ready-made request channel — a template, a card, a code, a line on every invoice — means the ask happens every time without depending on you remembering. Systems beat willpower; this turns 'I should ask for reviews' into something that just happens.

How to do it

  1. 1
    This is your a review-request email sequence.
    An automated email sequence asks every customer without you lifting a finger.
  2. 2
    Build the request asset itself
    Create the actual thing — write the message, design the card, generate the code. Keep it short, warm, and specific, and always include your one-tap review link so the path from ask to review is a single step.
  3. 3
    Put it where the moment happens
    Place the channel exactly where a satisfied customer naturally is — in the follow-up email, on the receipt, at the checkout counter. The closer it sits to the moment of satisfaction, the more reviews it earns.
  4. 4
    Keep the link direct and the ask honest
    Always link straight to the review box, never 'go search for us.' And only ever ask for genuine reviews — incentivized or fake ones violate platform rules and put your profile at risk.
  5. 5
    Set it and let it run
    Once the asset is in place, it works on autopilot. Check occasionally that links still work and the flow still fits, but the point is that it keeps asking without you having to.
  6. 6
    What matters most on THIS platform
    Write a short 2–3 email sequence that goes out after a purchase or completed job: a thank-you, then a gentle review ask with your one-tap link, then one soft reminder. Load it into your email tool so it fires automatically for every customer.

Common mistakes

How you'll know it's done

You have a working, reusable review-request channel in place where your customers naturally are, running with your one-tap link, bringing in reviews without you having to remember to ask.

Tools that help

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