Add Open Graph tags so shared links look right

Open Graph tags control how your pages appear when shared on social media platforms and various other services that generate preview cards for shared links — without these tags, shared links often display generic, unappealing, or entirely incorrect preview information, undermining the click-through potential of content shared across these channels.

The genuine impact here compounds across every instance your content gets shared, whether by your own social media activity or by others sharing your content organically — properly configured Open Graph tags ensure every one of these shares presents your content professionally and compellingly, rather than leaving preview presentation to whatever generic fallback the platform defaults to.

This represents a genuine, if often overlooked, connection between technical SEO work and broader content distribution effectiveness — the social media and content strategy work discussed extensively elsewhere in this broader mission set depends partly on this underlying technical foundation actually being correctly configured to present shared content well.

Key Open Graph properties worth configuring include the title, description, and image that should appear in share previews — ensuring these are genuinely compelling and accurately represent each specific page's content, rather than using generic site-wide defaults for every page, maximizes the click-through potential of every social share your content receives.