Publish an original research post

Original research published as a blog post produces genuinely new data — a survey, an analysis of your own data, or newly-analyzed public data — becoming real, citable source material for others in your field.

Original data earns backlinks and citations essentially automatically, since anyone discussing your topic eventually needs a primary source to reference.

How to do it

1. 1
   Identify a genuine data gap

   A question your industry wants answered but lacks solid published data on.
2. 2
   Collect real data with a sound methodology

   A survey, your own anonymized business data, or genuinely new analysis of public data.
3. 3
   Publish with transparent methodology

   How you collected and analyzed it — this is what makes it credible and citable.