Pitch a content partnership or co-published piece

Pitching a content partnership or co-published piece with another relevant business creates genuine collaborative content, combining both audiences and typically earning cross-promotion and backlinks from both sides.

A real partnership piece reaches an audience neither party has alone, and the collaborative nature often produces genuinely richer content than either could create independently.

How to do it

1. 1
   Identify a genuinely complementary business

   Serving a similar audience without directly competing.
2. 2
   Pitch a specific, concrete collaboration idea

   Not a vague "let's work together," a real content concept both sides would benefit from.
3. 3
   Co-create and cross-promote

   Both parties publish and share, extending reach for both.